Skift Take
Most of Flight Centre’s acquisitions to date have been about adding market share and a broader international footprint, but the Australian company is now looking for tech advantages. It's hoping Canadian itinerary management platform Umapped will raise its game.
Australian-based Flight Centre has acquired Umapped, a Toronto-based technology company that provides travel documentation, communication, and itinerary management software to the travel industry.
Terms of the deal were not disclosed.
Flight Centre on Friday said the purchase will fast-track its digital transformation, enhancing its web and mobile services to deliver upgraded documentation, better templates and seamless, real-time communication between consultants and customers.
Umapped’s products, which are already being used by Flight Centre’s GOGO wholesale business in the USA, will now be rolled out in other businesses globally and will be “a key feature of FCB 2.0, the next generation Flight Centre brand offering in Australia," Flight Centre said.
Flight Centre CEO Graham "Skroo" Turner said he’d been impressed with the platform and beli
