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Cvent Looks at Buyout Targets for Growth

Andrew Sheivachman
cvent platform

Photo Credit: Cvent Founder and CEO Reggie Aggarwal at Cvent CONNECT 2018. Bringing Social Tables into the fold could be big for Cvent.  Flickr / Cvent

Skift Take

Bringing Social Tables into the fold could be big for Cvent. Their complicated platform desperately needs some streamlining, and Social Tables has been among the best providing web-based solutions for event planners.

When I was running around IMEX America like a maniac on Tuesday, the news broke that Cvent has added another successful event technology upstart to its roster. Cvent's acquisition of Social Tables makes sense on many levels. Cvent needs easy-to-use tools for meeting planners as it attempts to revamp its complicated platform for the future. By bulking up in the areas in which it is weakest, Cvent becomes more formidable during a time when small event tech companies are innovating in interesting ways. Social Tables itself can escape the crunch of a growing company and staff up to better refine its tools and rea

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