Skift Take
CEO and co-founder of Travelsify and SkiftX’s editor-at-large sat down at Skift Global Forum 2018 to discuss how hotels can tell better brand stories.
Most hotel brands realize that they must strive to close the gap between brand personality and guest experiences to maximize their brand equity and compete. Real-time brand measurement based on guest experiences has become the norm in an accelerated asset-light hotel industry where highly diversified portfolio and new brand acquisitions are calling the shots.
Travelsify, an artificial intelligence-powered technology that collects and generates information about hotels (as well as restaur
