Skift Take
From co-working spaces to restaurant reservations, AccorHotels has demonstrated its willingness to make acquisitions, investments, or strategic partnerships outside of hospitality. It is all in an effort to become an all-in-one experience platform serving consumers no matter what their needs are, and investors seem to like it.
AccorHotels is pursuing one of the most aggressive mergers and acquisitions strategies in the entire hospitality industry. The company could be called a serial acquirer, making numerous acquisitions and investments in various sectors and seeing what resonates with customers. Ultimately the company’s goal is to become an all-in-one travel experience platform that can cover any aspect of travel, any need or desire of consumers traveling, or even locals craving experiences in their areas.
Our latest Skift Research report, A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions, provides an overview of the various acquisitions, investments, and strategic partnerships that Paris-based AccorHotels has been making over the past few years. We also offer several ways of measuring the success of the company's M&A
