Skift Take
Yum Brands' size and scale allows it to negotiate much better deals on delivery partnerships, as executives outlined during the company's annual investor day. No wonder Taco Bell and KFC franchise owners are so excited to participate in the Grubhub integration.
When Yum Brands announced its partnership with Grubhub earlier this year, the company made sure that the delivery integration would work out favorably for its franchisees.
According to details of the partnership terms discussed at Yum Brands' annual investor day, Taco Bell and KFC franchise owners aren't paying any extra delivery fees, but are instead making the same profit margins on delivery and in-store orders.
"We have a unique relationship with [Grubhub], which is incredibly benefi
