Trivago Faces Multimillion Dollar Fine and 11 Other Digital Trends This Week


Skift Take

This week in digital news, Trivago has a court date to address reportedly misleading consumers about its hotel comparisons. Then, Expedia insists that alternative accommodations aren't a huge threat to hotels, and we have more analysis of the massive Marriott data breach.

Digital Travel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>Trivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions. This comes as Australians are being whipped up to boycott foreign-owned hotel aggregators that are accused of ripping off local hotel owners and operators: Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia >>Expedia officials can try to assure hoteliers that the rise of alternative accommodations is no big deal for their businesses. But you can be certain that figuring out how to manage this changing dynamic is of paramount concern for all parties involved: Expedia to Hoteliers: Vacation Rentals Won’t Steal Your Business >>It's rare to have an Expedia CEO speak so candidly about Google'