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Jumeirah's New Brand and 8 Other Hospitality Trends This Week

Sarah Enelow-Snyder

Photo Credit: Zabeel House by Jumeirah. The company is launching a new upper upscale lifestyle brand in 2019. Zabeel House by Jumeirah

Skift Take

This week in hospitality, we had news from the International Luxury Travel Market that Jumeirah Group is launching a new upper upscale lifestyle brand in 2019. In other news, Airbnb turns its marketing focus to its 600,000 Superhosts.

Hotel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
>>The company is jumping on the luxury soft brand collection bandwagon, too: Luxury Hotelier Jumeirah to Launch Neighborhood-Friendly Brand in 2019 >>Combatting host fatigue is a very real thing, but it'll probably take a lot more than this from Airbnb to make sure those Superhosts remain loyal: Airbnb Touts One of Its Most Valuable Assets as It Prepares for IPO >>Boutique American and European hotel brands aim to expand in Asia, but will soon realize it’s more difficult than they imagined, and it’s only go

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