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Food and Drink

Impossible Foods Debuts New 'Meat' Formula for White Castle at CES

Erika Adams

Photo Caption: A promotional image of White Castle's first version of the Impossible Burger.  

Skift Take

The only thing that is interesting about White Castle right now is its collaboration with Impossible Foods.

Plant-based protein producer Impossible Foods announced a new and improved Impossible Burger recipe at the International Consumer Electronics Show (CES) in Las Vegas on Monday. To roll out the new formula, Impossible Foods turned to their friends at White Castle, the company's largest restaurant chain partner in the U.S. "The new product is a vast improvement of our old recipe," J. Michael Melton, the technical sales and culinary manager,

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