Skift Take
There are a couple of ways Starbucks Delivers could go wrong. First is Starbucks' efforts are tied to two completely different companies. The possibility also remains that by growing its store footprint too quickly in the U.S. and China, the chain could be shooting itself in the foot.
Starbucks is taking on delivery in the U.S. and China with the help of Uber Eats and Alibaba Group. But the company claims not enough time has elapsed to deem Starbucks Delivers a success just yet.
Some unexpected obstacles have also come into play, according to Rosalind, Brewer, COO and group president of the Americas. Starbucks has found it is better equipped to deliver some drinks better than others in the U.S. through Uber Eats.
“We are refining the menu so that we can make sure we understand, when this program is fully rolled out, what the menu needs to be,” sai
