Burger King's 'Whopper Detour' Campaign Led to 1.5 Million App Downloads

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Who cares if the chain is tracking your location data? There are one cent Whoppers to be had.

Burger King's parent company Restaurant Brands International (RBI) confirmed on its fourth quarter earnings report on Monday that marketing tactics like Burger King's "Whopper Detour," which rewarded diners with 1 cent Whopper deals while ordering in close proximity to a McDonald's location, are working incredibly well. According to newly instated RBI CEO Jose Cil, Burger King's 'Whopper Detour' promotion netted the company 1.

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