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Experiences

TripAdvisor Saw Experiences and Restaurants as Major Growth Contributors in 2018

Dennis Schaal photo
Dennis Schaal
tripadvisor

Photo Credit: Pictured is the entrance to TripAdvisor headquarters in Needham, Massachusetts. TripAdvisor is having success building its Experiences and Restaurants business. TripAdvisor

Skift Take

Fickle investors, meaning those without a long-range view, didn't necessarily appreciate the breadth of the TripAdvisor platform in the past. The company isn't the biggest player out there, but its strong positions in tours and activities, as well as restaurants, is injecting momentum.

Several years ago, TripAdvisor's experiences and restaurants operations were growing strongly, but they were still a relatively small portion of the company's overall business, which focused on hotels. But in 2018, as the company disclosed Tuesday, those two businesses, along with alternative accommodations, which the company hardly mentions these days, accounted for 27 percent, or $458 million, of TripAdvisor's $1.61 billion in total revenue. That's up from 23 percent of TripAdvisor's total revenue in 2017. For the fourth quarter, TripAdvisor saw non-hotel earnings climb from a non-material amount to $8 million on a 38 percent revenue jump to $106 million. Non-hotel earnings for the full year stood at $45 million, up 47 percent year over year. TripAdvisor's non-hotel segment currently consists

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