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Meetings

New Hilton Brand Invests in Flexible Spaces

Andrew Sheivachman

Photo Credit: The entrance to a Signia Hilton hotel. Hilton Worldwide has a new meetings-centric brand on the way. Hilton

Skift Take

It makes sense for Hilton to fix its marquee brand by appealing to event planners with upscale lodging and interesting spaces. It will take some time to see how its commitment to pleasing planners really goes.

Hilton Worldwide has a new meetings-centric brand on the way that incorporates many emerging trends to hit the events space in recent years. Signia Hilton will incorporate flexible meeting spaces along with indoor/outdoor spaces, giving meeting planners more options when staging an event. Hilton is investing in groups, which account for 30 percent of its global business, so we will see if this upscale brand resonates with what planners are looking for. They want to build a better Hilton hotel, basically. Check out the story below. We've also got

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