Skift Take
At this point, Accor has no shortage of lifestyle brands, and this one seems pretty par for the course. Still, the group has done a good job of tapping into a growing trend.
Accor has launched midscale lifestyle brand, Tribe, as the hotel group bulks up its portfolio of alternative accommodations in response to guest demand.
Tribe will consist of funky, stripped-down lodgings targeted at regular travelers in urban areas, with its first location in Perth, Australia, according to a press release Monday. The rooms are promising to be stylish and spacious, offering the basics like free coffee and under-bed storage, but not much else.
The hotel group acquired the brand from Australian hotel developers Mark and Melissa Peters, who founded it in 2017. The co
