Skift Take
Traveloka is going after a slice of the Australian online travel market. That's brave. Even though the market is robust, the space is highly competitive. While Indonesia is popular among Australians, travelers still mainly prefer Bali, which is like their backyard. So what has Traveloka to offer?
Indonesia’s unicorn Traveloka has ventured beyond Southeast Asia for the first time into Australia, an extremely competitive online travel market.
The move will pit it against a slew of established players with branding, expertise, local knowledge, and marketing dollars, including Booking, Expedia, Trivago, Agoda, Flight Centre, Webjet, and Wotif.
Traveloka’s Australian foray comes with a “co-branding partnership” with Indonesia’s tourism ministry, similar to the one the ministry inked with Grab last year. A source suggests that some form of “national service to the country on the part of Traveloka” might have been involved and would explain Traveloka’s Australian debut. The online travel company could not be reached at press time for comment.
A press statement from Traveloka said, “As a co-branding partner for Wonderful Indonesia [the destination campaign], T
