Subscribe
Login
Online Travel

TripAdvisor Plots Inspiration Path in Google's Shadow

Patrick Whyte

Photo Credit: Miami beach. TripAdvisor launched a new homepage last year, and wants travelers to come direct to the site. Flickr / Mike McBey

Skift Take

CEO Stephen Kaufer seems confident that the "new TripAdvisor" will be successful. We'll have to wait until later this year before we know whether it is helping the company earn more cash.

TripAdvisor debuted its new homepage at the end of last year with the hope of making the platform more relevant to users and, presumably, helping it make more money in the process. The change represented yet another shift in the way the company sees itself. Competition from both Google, with its growing travel business, and online travel agencies like Booking.com, continues to impact TripAdvisor. Amazon, Not Google TripAdvisor CEO Stephen Kaufer is wary of the threat from Google, particularly in the restaurant sector, but r

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login