Marriott Loyalty Critics Launch New Bonvoyed Activist Campaign
Photo Credit: In February, Marriott's new Bonvoy loyalty program replaced Marriott Rewards and Starwood Preferred Guest. Marriott
Skift Take
It's rare that loyalty program members get worked up enough to create their own activist campaign. They usually just bolt. That Marriott's members have done so is a testament to how loyal some of its customers want to remain.
Hell hath no fury like a loyalty program member scorned. Grousing about Marriott's IT systems has become almost de rigeur among Bonvoy loyalty program members, but this month, a new campaign took complaints to a new level. Launched by three activist loyalty members, bonvoyed.com aims to showcase latent issues with Marriott's IT systems as well as offer unhappy customers a path away from the brand.
Crowdsourced complaints on the site range in variety. Some complain about the ways in which Marriott has handled merging its system with Starwood Preferred Guest. Others fume about hold times when calling customer service. According to t
