Amadeus Buys Airport Self-Service Baggage Firm to Diversify Further


Skift Take

Automated bag-drop technology may be widespread at major airports, but the rest of the world still has to add the equipment needed for passengers to scan their own bags. Amadeus aims to help sell those machines now that it has bought ICM. Amadeus is positioning itself to compete assertively with airline-owned SITA for airport tech sales.

Passengers who have used the self-drop baggage machines at airports like London's Heathrow, Paris’ Charles de Gaulle, or Singapore's Changi have unknowingly used the automation equipment of ICM Airport Technics, a Sydney-based tech company that whimsically stands for Innovation Creating Movement. Amadeus, the Madrid-based tech giant, said Thursday it had bought the small company to bolster its services for airports. The companies didn't say how much Amadeus paid in cash. UPDATE: A July 2019 financial filing revealed that the purchase price was $46 million (€41.3 mi