Skift Take
Vegetarian offerings are basically table stakes for fast food at this point, and Taco Bell is capitalizing on the success its already seen by offering a dedicated vegetarian menu within its own mobile app.
When it comes to success in restaurant businesses, technology is often cited as the top avenue for growth and staying ahead of the proverbial curve. Give the people what they want, right?
But a restaurant is nothing without its food, and menu innovation, a decidedly non-digital initiative, can work hand-in-hand with more tech-forward efforts to create, something new and notable.
On Thursday, April 4, Taco Bell company will roll out a vegetarian menu to restaurants in the Dallas area, the company announced today. The test will cover about 200 locations, 60 percent of the area's stores. In addition to its current vegetarian offerings, Taco Bell will introduce three new menu items. The new menu is less of a foray into vegetarianism and more a creative marketing strategy to hig
