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Consumers Lead the Sustainability Debate, Says InterContinental CEO

Patrick Whyte

Photo Credit: Delegates at the World Travel and Tourism Council Global Summit in Seville. Consumers are out in front of governments when it comes to sustainability, said IHG CEO Keith Barr. World Travel and Tourism Council

Skift Take

Of course the tourism industry could do a better job dealing with sustainability. But the bigger issue is that one of its key components — air travel — is a significant contributor to climate change.

After bubbling under the surface for years, the issue of sustainability is becoming more of a concern for the travel and tourism industry, thanks to a shift in the ways consumers think about it. “I think the customer is actually out in front of government,” Keith Barr, CEO of InterContinental Hotels Group,

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