GuestReady Acquires BnbLord in European Vacation Rental Rollup


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Vacasa, Evolve, and other startups have stormed the U.S. vacation rental market by offering tech-savvy property management services. The business model is now about to sweep Europe, too.

Vacation-rental management company GuestReady Group said on Thursday that it's acquiring Paris-based homesharing company BnbLord in an effort to become Europe's largest provider of services to property owners, agents, and developers. GuestReady, headquartered in Switzerland, declined to disclose the price of the BnbLord acquisition. It recently acquired Oporto City Flats, a short-term rental operator in Portugal, and took over the management of the portfolio of We Stay In Paris. After the rollup, GuestReady manages more than 2,000 properties. GuestReady, founded