Subscribe
Login
Food and Drink

McDonald’s Drops Signature Crafted Recipes Line

Erika Adams

Skift Take

Fancy McDonald's wasn't resonating with consumers. Not every idea is a winner, and it's better to cut losses now.

Not every innovative idea is going to be a hit, even at McDonald's. The fast food chain will roll back its premium Signature Crafted Recipes offerings on the national menu, after going through years of iteration on the line. Instead, the company will be introducing more beefed-up versions of a core menu offering, the Quarter Pounder. "Our customers have said they love our fresh beef. With our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we’ve introduced even more ways to e

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login