Skift Take
Hilton is focusing on the same things as everyone else in hotels today: loyalty, technology, and marketing. But what about taking on Airbnb directly in homesharing? Don't count on it anytime soon.
Hilton CEO Chris Nassetta has been pretty adamant over the years that homesharing is not a business his 100-year-old hotel company wants to pursue.
But would news that a major competitor like Marriott has decided to take the plunge full steam ahead into homesharing change his view? Not a chance, Nassetta said on an earnings call on Wednesday.
When asked if Hilton would launch a homesharing business like Marriott did earlier in the week, Nassetta echoed his remarks from previous earnings calls, saying, "I think the short answer is at the moment, that's not something that we're pursuing. The longer answer is, which is consistent with my prior commentary, is we fundamentally think that homesharing is a different business."
He elaborated, "What we think we're in the business of is providing high-quality, consistent, branded experiences. That means taking products at all these various price points that have exactly the functionality that customers want, the amenities they want. We wrap it in incredible service. We also connect it all by loyalty. And as
