Skift Take
Cvent's group booking research shows that consolidation and increased costs have likely caused the hot meetings market in North America to cool down on its platform. It could signal something bad for the sector on the horizon.
Even as demand for experiences rise, pressure is mounting on the meetings and events sector in an era of consolidation and increased costs.
The latest Group Business Outlook report from Cvent shows a decline in future group booking on the company's platform, as bookings for the coming year continue to drag when compared to the last few years. Cvent's data pulls from the 255,000 venues in its supplier network in North America, and it doesn't bode well for the health of the meetings sector amid high costs a
