Skift Take
We're continuing to see a trend among large restaurant chains of marketing during sports telecasts. What will these companies do during the summer, when the sports calendar is always runs a little dry?
Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the previous month across the industry.
The answer to where restaurant chains should allocate TV advertising dollars in April was not as cut and dry as say the Super Bowl in February or the NCAA Tournament in March. But brands again stayed true to their marketing approaches of airing commercials during sports telecasts — this time the NBA and NHL playoffs, and the NFL Draft.
McDonald’s easily led all companies in TV ad spend last month for the second time in 2019, spending $50 million to promote its new any size $1 soft drink limited time offer, and mix and match 2 for $5 deal to customers.
The Illinois-based chain last topped the list in February when it introduced bacon as a new topping on its signature burgers. McDonald's was pr
