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Taco Bell Will Open a Boutique Hotel This Summer

Danni Santana

Photo Credit: Closed door of hotel room with please do not disturb sign. Taco Bell / Elizabeth Wilbur

Skift Take

There is little doubt that a limited-time hotel offering will attract the fast food chain's superfans in droves — and result in some extra revenue for the company.

Taco Bell has never lacked creativity in marketing its brand to customers. But the restaurant chain’s latest ploy is one nobody saw coming. This summer the Yum Brands subsidiary will launch a limited-time boutique hotel, dubbed The Bell. Guest rooms, breakfast options, and poolside drinks will sport a Taco Bell

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