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New Loyalty Partnerships Launch Between Hilton and Lyft, Alaska and El Al

Grant Martin

Photo Credit: Hilton and Lyft's new partnership logo. A new spate of partnerships will now make it easier to earn miles and points across airlines, hotels, and shared cars. Hilton

Skift Take

For those still loyal to the travel industry, a new spate of partnerships will now make it easier to earn miles and points across airlines, hotels, and shared cars. And with zero barrier to entry, some passengers may find a windfall.

New loyalty partnerships fresh out of the oven are going to make it easier for frequent travelers to earn and spend points across the entire travel industry. At the top of last week, Hilton and Lyft announced a new partnership that will allow shared car riders the ability to earn Hilton Honors points on each ride. Later in the year, it will also be possible to spend those points on Lyft rides, though it's still not clear at what ratio. In the airline space, Alaska and El Al also revealed a new loyalty scheme that will allow passengers on each carrier the ability to earn and spend award and elite miles on the other. That partnership comes on top of an extensive codeshare agreement already in place between the two carriers — operators that have a

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