Skift Take
Cvent remains committed to bringing new products to its customers through acquisitions. By diving into the U.S. market for weddings, the event tech giant hopes to keep its platform relevant despite the friction it creates for hotels and planners alike.
Cvent, which is best known as a business-to-business platform connecting event venues and meeting planners, is entering the lucrative weddings market by acquiring San Francisco-based Wedding Spot for an undisclosed amount.
Wedding Spot, which was founded by David Ko and Tina Hoang-To in 2013, raised $3.2 million in Series A funding in 2013 and was later acquired by Honeybook, which is funded by Silicon Valley heavyweights like Citi Ventures. The company offers more than 12,000 venues in the U.S. on its platform for booking by event planners, and claims to have facilitated 10 mil
