Subscribe
Login
Hotels

Choice Hotels Rebrand Campaign Aims to Win Back Business Travelers

Danni Santana

Photo Credit: Choice Hotels' latest "Our Customer is You" marketing campaign aims to win back business travelers and vacationers alike. Choice Hotels

Skift Take

Choice Hotels realized years ago that Comfort Inn's look was outdated. The company has to hope that spending billions on renovations and new marketing materials will make the brand successful again.

Choice Hotels' latest advertising campaign signals the culmination of elongated efforts by the company to rebrand itself as a modern destination for all business and leisure travelers. But it’s the hotelier’s flagship Comfort Inn brand that stands to gain the most from the marketing push, following three consecutive quarters of revenue per available room (RevPAR) declines, including a 1.6 percent drop in the first quarter of 2019, the company reported last month. The new campaign, created in partnership with Durham, N.C

Hotel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest hotel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login