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Marriott Exec: We Want to Be Involved in Travel Beyond 4 Walls of a Hotel

Danni Santana

Photo Credit: Marriott's Chief Global Commercial Officer Stephanie Linnartz (left) onstage at the second annual Skift Tech Forum in San Francisco on June 27, 2019. Skift

Skift Take

Marriott's strategy for becoming part of a customer's entire travel journey, from booking to checkout, is tied heavily to its Bonvoy loyalty program. The more kinds of products the company offers, the more likely it will get what it wants.

Marriott wants to become a critical part of customers’ travel journey beyond the hotel experience, according to Stephanie Linnartz, the hotel giant’s global chief commercial officer. Such a feat will be achievable through technological investment in its loyalty program, machine learning to draw insights from customer data, and select partnerships with tech heavyweights around the world to grow its business. Speaking at the second annual Skift Tech Forum in San Francisco, Thursday, Linnartz said Marriott’s core business is franchising and managing hotels, but technology is fundamental to deli

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