Skift Take
Many business travelers simply don't have time to explore destinations on their own, no matter how much of a priority they say it is. This is where convention centers can play a key role, bringing the destination to time-strapped attendees.
Business travelers to San Francisco may squeeze in an extra afternoon to visit the Painted Ladies, while conference attendees in Berlin may make room for a couple nice meals at iconic local food spots. Whatever the case, it’s becoming increasingly obvious to industry players that more and more business travelers are trying to blend leisure and work when traveling, whether or not they have the time.
It is not just the traveler’s responsibility to mix a little fun with business, however. Convention centers and meeting planners increasingly are playing larger roles in creating a quirky cultural experience for event attendees, especially when trips are short in length. Sometimes that includes bringing that experience directly to biz travelers.
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