Skift Take
Some companies have started stocking CBD beauty products, even if it might be outside their wheelhouse. Given the hype around the trend, we can expect more partnerships between CBD and beauty brands to come.
What does every retailer want on its shelves these days? CBD-infused beauty products.
It probably comes as little surprise that Sephora will now carry a CBD-based skincare line in stores. The beauty chain had already started selling CBD products on its site, so the new deal to stock cannabidiol products from Lord Jones in its brick-and-mortar stores seems like a logical next step.
What's a bit more out of left field is the fact that so many companies that primarily sell items like apparel and shoes want in on CBD beauty.
Take American Eagle Outfitters. The teen apparel company just signed a deal to sell Green Growth Brands' CBD skincare at its stores. Green Growth Brands has already formed partnerships with Abercrombie & Fitch and shoe retailer DSW.
The motivation for selling CBD beauty, even if it’s an unlikely busine
