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Online Travel

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Gianna Greco

Skift Take

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

The 2019 Skift Tech Forum brought together some of the world’s most influential travel-focused tech companies and aggregators, along with the leaders of major travel brands to explore technology’s role in addressing marketplace disruptions, collapsing silos, and shifting partner alliances in travel. One key t

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