Skift Take
Red Roof's new best-rate guarantee program provides a strong incentive to anyone who finds a cheaper room rate through a third-party site. With hotel distribution channels tightening up though, consumers may have a hard time finding those deals.
In an era in which hotels are pushing harder for travelers to book direct and away from third party travel agents, Red Roof hotels is launching a new price-match guarantee to double down on its in-house channel. Starting this week, the Ohio-based hotel chain is rewarding travelers who find lower hotel rates on third party sites like Expedia or Priceline with not only a price match to the competing rate but also enough loyalty points for an additional free night.
Red Roof's new RediPromise program is an improvement over its old policy, which gave visitors 15 percent off of the matched room rate, and a new stand
