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Can High-End Travelers Save Amsterdam From Overtourism?

Patrick Whyte

Photo Credit: The Nine Streets area of Amsterdam. The city is aims to lure more luxury travelers to counter overtourism. Amsterdam and Partners / Koen Smilde

Skift Take

One way to beat overtourism is to target higher-spending visitors. Cities can get away with fewer tourists as long as they spend more. But will that really help solve the issue?

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
It's easy to see overtourism as simply a numbers game: too many people in a particular space at any one time. Cities are often caught in a difficult position. They might want to limit visitors, but this could cause a significant dip in revenue. There are a few ways around this. They could tax tourists, as many destinations have started doing. It might not stop the crowds from coming, but at least it would raise some money, possibly even enough to buy off angry residents with the promise that the incoming funds might benefit those who actually live in the destination year-round

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