Subscribe
Login
Hotels

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Grant Martin

Photo Credit: The JW Marriott Shanghai Pudong.  Marriott International

Skift Take

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

Marriott is set to make significant changes to the way that its Bonvoy loyalty members pay for award nights with points. Starting in September, the program will move to a dynamic model that prices awards across three tiers as a function of demand. In the peak season or when a hotel is otherwise busy, members will pay 14–33 percent more for an award night. On the other hand, off-peak discounts in the equivalent amount will be applied when hotel traffic is light. The hotel giant this w

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login