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The Standard Hotels' One Night to Launch New App Where Customers Operate as Travel Advisors

Danni Santana

Skift Take

Crowdsourcing the booking process, if you will, is a smart strategy to make guests feel involved in the business.

In a move to break free from the growing power online travel agencies have over the hotel booking process, Standard International subsidiary One Night, Inc. is launching a recommendations-based app for customers. The new “Benny” platform, set to launch as early as October on desktop for consumers and 2020 on mobile, gives guests the ability to earn commissions by recommending stays for friends at Standard Inter

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