Barcelona's Recent Openings Give It a Fresh High-End Twist


Skift Take

Barcelona is still an incredibly popular city, but hotels need to offer something different and fresh if they are to make their mark on the hospitality landscape.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Last week Amsterdam, this week Barcelona — another destination battling overtourism. Even with the bad press the city sometimes gets, it's clear that it's still a desirable destination for both tourists and hospitality businesses. Several luxury properties have opened over the last year or so, each keen to make their mark. Skift contributor Samantha Shankman runs the rule over the new ventures and looks at how they sit within the city's wider tourism ecosystem. For feedback or news