Skift Take
The head of Tourism Australia has the right training, for sure, as Australia seeks to increase foreign arrivals. She was overseeing its international offices, and knows only too well that there is more competition for the global wallet.
Tourism Australia has promoted its executive general manager international, Philippa Harrison, to managing director, an appointment that comes as the destination seeks to bolster tourism spend by attracting more higher-spending international arrivals.
Harrison, the first female head at Tourism Australia, has been with national tourism organization for three years. In her previous position at the group, she oversaw a network of international offices spanning 12 countries, as well as managed airline relationships and distribution channels.
She held the acting managing director role for seven months following the resignation of John O’Sullivan who left to join Experience Co, an Australian-listed adventures provider.
Harrison said the opportunity to lead Tourism Australia is “a career high.”
“This is a period of change, challenge and opportunity for our industry,” she said in a statement. “With competition for the global travel wallet and the demands of the
