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Online Travel

UK Regulator Persuades More Travel Brands to Stop Hate-Selling

Patrick Whyte
Paris hotel

Photo Credit: Looking downwards from the top of the stairwell at the Hotel Molière, Paris. The UK competition regulator has got online travel agencies and hotel companies to change how they display information. Flickr / joanne clifford

Skift Take

It's 2019. Online travel agencies and hotels shouldn't still be using high-pressure tactics to get us to part with our money. There are much better ways. Hopefully the UK's action will spur other countries to do the same.

The UK’s Competition and Markets Authority back in February managed to get a handful of brands owned by Expedia Group and Booking Holdings to change how they displayed information to consumers searching for accommodation online. Essentially it was concerned about hate-selling through techniques such as hidden charges, and ordered them to sort it out. The companies involved — Expedia, Booking.com, Agoda, Hotels.com, Ebookers, and Trivago — all “voluntarily agreedâ€

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