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Virgin Atlantic's Really Big Expansion Plans and 7 Other Aviation Trends This Week

Jasmine Ganaishlal and Spencer Lee

Photo Credit: A Virgin Atlantic plane prepares to land at London Heathrow Airport. The company aims to capitalize on Heathrow's expansion.  Skift / Frank Augstein

Skift Take

This week in aviation, Virgin Atlantic is working to undermine British Airways' power by drafting up a plan to fly to 84 new European destinations. We also take a look into the multiyear contract between United Airlines and Expedia.

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Virgin Atlantic Unveils Massive Growth Plans With a (Major) Catch: On a branding and product level, Virgin Atlantic has long punched above its weight. But overall, Virgin Atlantic is just another undersize airline trying to squeeze out a profit amid intense competition. Perhaps Heathrow’s expansion will change that. But don’t bet on it. American Airlines Vows to Rebound After Brutal Summer, Says CFO: American Airlines had a tough summer, wi

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