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IHG Launches Loyalty Partnership With Mr & Mrs Smith Hotels

Grant Martin

Photo Credit: Mr and Mrs Smith Arctic Treehouse in Finland. IHG

Skift Take

The addition of Mr and Mrs Smith hotels to IHG's loyalty portfolio will help the hospitality giant better compete against Marriott, Hilton, and Hyatt for high-end customers. IHG Rewards members also can't be too unhappy about new luxury properties within their reach.

Intercontinental Hotels Group (IHG) is expanding its loyalty offerings for luxury travelers. Next year, the hotel giant which owns brands such as Holiday Inn, Crowne Plaza, and Intercontinental Hotels will expand IHG Rewards to also cover Mr & Mrs Smith hotels, a collection of boutique properties around the world. Starting early next year, IHG Rewards members will be able to earn and spend points on over 500 at Mr and Mrs Smith properties; bonus points will also be awarded for elite members. IHG

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