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Data on Event Attendees Is Scattered. Here's How to Fix It

Isaac Carey

Photo Credit: Event attendees meet with one another in company booths. IMEX America 2019, Sands Expo, Las Vegas. Event software startup Bizzabo wants to better track attendee engagement with an all-in-one platform. Skift / Isaac Carey

Skift Take

Event tech companies have to deal with the reality that events are very personal, often making it hard to gather and analyze data on attendees. An all-in-one software platform might help.

Tracking attendee engagement will probably always be a challenge for meeting planners. Event tech is continuing to get more sophisticated, adding tools like heat mapping and Wi-Fi to measure dwell time, but it still only offers a scattered view of how attendees are feeling. This makes sense: Events are all about in-person experiences, something which is so valuable but so hard to quantify. Event software startups such as Bizzabo are working on a way to solve this issue, hoping to reconcile technology with the complex reality of human experience. According to Bizzabo CEO Eran Ben-Shushan, this is o

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