Skift Global Forum Video: How Attribute-Based Selling Works for Hotels


Skift Take

Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

The 2019 Skift Global Forum brought together some of the travel industry’s top executives for a series of thought-provoking conversations about the future of travel around the world. Two key themes at this year’s event were hote