Airbnb Doubles Down on Professional Vacation Rentals in Resort Areas


Skift Take

The online juggernaut isn't satisfied with dominating urban markets. Airbnb wants to take the beaches and the mountains, too, in the battle for short-term rental bookings. So the company is becoming savvier in how it approaches local property managers.

In urban markets in the U.S. and Europe, Airbnb probably handles more short-term rentals than any other online booking agency. But when it comes to whole-home rentals in resort towns, the rental booking juggernaut has struggled to expand, particularly with the full-service property management companies that own the turf. Airbnb's point person on the effort, Clara Liang, has been leading an effort to solve the "last mile" relationship puzzle with full-service property managers. "We're still listening and responding, but we acknowledge we have a backlog," said Liang, vice president and general manager of the Lux division that overseas Luxury Retreats and Airbnb Luxe branded properties and general manager of professional hosting. Liang spoke to property managers during presentations Tuesday at a Vacation Rental Management Association conference in New Orleans. Airbnb covets the so-called "destination market" of resort towns because the average transaction value on whole-home bookings tends to be higher than for urban short-term rentals.

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Problems to Overcome Full-service property management companies have several beefs with the bookings giant. Property managers particularly dislike Airbnb's so-called extenuating circumstances policy, which lets guests cancel bookings up to 24 hours in advance of arrival. That's a big-time problem on two counts. First, property managers often make revenue guarantees to the owners of houses that they're then on the hook for when a customer fails to show up. Second, property management companies also t