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Airbnb Makes Debut in Google Vacation Rentals — For Now

Dennis Schaal photo
Dennis Schaal

Photo Credit: An Airbnb Luxe property in Provence, France. Airbnb is testing its listings in Google's vacation rentals feature in some European cities. Airbnb

Skift Take

In online travel, everything is tactical and not necessarily permanent. But for now, at least, those coveted Airbnb listings are appearing in Google's vacation rental pages in some European cities. This could have big implications for both companies if those listings remain.

The long drought is over: While Booking Holdings is gone, Airbnb is in. Airbnb listings have begun appearing for the first time in Google's vacation rentals feature in several European cities, including Paris, Amsterdam, and Madrid, for example. The listings we saw were for entire homes and apartments. The development, which could be a here-today-and-gone-tomorrow experiment, or something more ongoing, is notable because until recently Airbnb had been one of the few major vacation rental players to be absent from Google's vacation rental pages, which launched in early 2019. Expedia Group and TripAdvisors vacation rental brands indeed participate in the Google feature, as does Vacasa and Red

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