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Brexit Uncertainty Weighs on Premier Inn Owner Whitbread

Patrick Whyte
Hub by Premier Inn

Photo Credit: Hub by Premier Inn, one of Whitbread's new hospitality brands. The company is dealing with economic and political uncertainty in the UK. Whitbread

Skift Take

While most economic forecasts think that leaving the European Union will be bad for the United Kingdom, uncertainty over how, when, or even if, Brexit occurs is doing plenty of damage at the moment.

The United Kingdom may be inching closer to some form of Brexit resolution but uncertainty over how and when the company will leave the European Union continues to do damage to businesses. Premier Inn Owner Whitbread’s hotel operation is almost entirely UK-focused and as such it is at the mercy of consumer and business confidence in one country. Worse still, data from hospitality analytics firm STR suggests that while London is coping OK, the rest of the UK has struggled. This is a problem because Premier Inn has a much higher exposure to the UK regional market — around 85 percen

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