Skift Take
In today’s marketplace, it’s not enough for an airline to simply have an app. Cutting-edge functionality, efficient tools and, yes, fun bells and whistles are needed to engender consumer loyalty and drive increased revenue. The new app from Singapore Airlines ticks all the boxes and provides a new model for the industry.
Singapore Airlines has released a new mobile app that makes use of augmented reality, real-time language translation, image-based search features, and other innovative features. Built from scratch, the new app aims to improve usability, enhance customer satisfaction, and give passengers more control over their journeys, according to the airline.
“Singapore Airlines has been investing heavily to enhance our digital capabilities,” said Campbell Wilson, the carrier’s senior vice president sales and marketing, in a release. “With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience.”
The new app, which runs on both Android and iOS devices, is up to 60 percent faster than the previous version when it comes to basic tasks like booking and checking in. It also introduces a number of new features, Singapore Airlines said. Capture & Discover is a new travel search tool that uses natural language processing and image recognition to help users discover fare deals and destination content. Translation Assistant helps travelers better communicate with real-time translation between more than 100 languages. And an augmented reality Measure
