The Wide World of Luxury Alternative Accommodation Models
Photo Credit: One of the luxury rentals offered by Onefinestay in Beverly Hills, California. Onefinestay
Skift Take
As more companies enter the luxury vacation rental business, the need to serve up a unique selling proposition becomes increasingly vital. But it's also key to stay true to that original mission point, even as a company grows.
Even though Airbnb is the 900-pound gorilla in the rental room, the fact is that there are dozens of other companies in the alternative accommodations space. They include the early pioneers like Vrbo (founded 1995) and more recent players, including Altido, Vacasa, and serviced-apartment companies like Lyric and Sonder. That's not to mention the high-end home-and-villa-sharing options that major hotel companies, like Accor and Marriott, have added to their rosters.
Even with this host of players, there is still room in the market for truly innovative concepts. As Skift contributor Samantha Shankman reports in today's New Luxury, h
