Corporate Group Booking Faces a Difficult Future Starting Mid-2020: Cvent Research


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The decline in group bookings is already being felt by some hotels, something that may stretch throughout next year.

Even as event tech grows, receiving unprecedented funding over the past two years, some parts of the meetings industry are facing a slowdown. Cvent's latest Group Business Outlook report projects a shaky couple years for group booking. The company predicts that booking activity on its platform will be up in the beginning of 2020, as compared to last year, but that it will soon plunge downwards. Cvent gathers its data from its venue sourcing database, which has 260,000 venues globa