Luxury Travel Has to Make Sense of All 5 Senses

If luxury hotels want to provide sensual experiences, then they need to focus more on the senses ⁠— all five of them. Indoors, we tend to rely most heavily on two senses⁠ — sight and touch (unless we are eating). But some luxury travel marketers are starting to realize that bringing our other senses into the equation can be a big differentiator. Take sound. A few high-end hotels are creating soundtracks for their public spaces, using music that evokes the property zeitgeist. On the other hand, the lack of audio is becoming a sound principle in places trying to evoke relaxation and transcendence. Le Monastère des Augustines in Québec City, for example, requires guests to eat breakfast in total sile